The Indriya Promise

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Indriya products are bespoke, artisanal, authentic and responsibly sourced. Products  epitomise quiet elegant luxury and represent contemporary silhouettes with artisanal Indian detailing, fabrics and embellishments. The brand shall reflect the Indriya Patrons mixed identity and epitomise the principles of 'Slow Sustainable Fashion'.

Our Vision

Narrate and showcase unique stories of high quality Indian craftsmanship and present these through, a curated contemporary marketing platform to effect a positive economic change in India’s handloom and handicraft sectors. The stories will instil pride and create awareness about preserving our ecology and heritage

Our Mission

• Educate Consumers on Indian food,  clothing, hand craft and sustainability and  influence them to buy ‘Made in India’, products with pride and by choice. ​

• Collaborate with social enterprises and co create, unique, niche, sustainable products and services, that are customized and present Indian, craft based designs in contemporary applications which would appeal to a domestic and global audience.​

• Curate, handpick, value add and individually select customized designs that represent the intersection of handloom, handicraft and sustainability while ensuring provenance (authenticity) before placing it for sale.​

• Establish a Consumer centric, comprehensive platform and leverage contemporary marketing channels and methodologies so as to connect our collaborators with consumers while abiding by the principles of fair trade.

Our Core Values

• Integrity: We are ethical and responsible in all of our business endeavours, all the time.

• Mutual Respect: We will treat each other with honesty and respect. We recognize hat what we have and what we will achieve is through the efforts of our employees and collaborators.

• Patron Focus: We are dedicated to understanding and anticipating the needs of our Patrons. We will listen closely and be responsive.

• ​Creativity: We will strive to offer creative and unique hand made artisanal products to our discerning Patrons. 

• Environmental Responsibility: We recognize that our business impacts the environment. We are committed to continuous environmental improvement and the prevention of pollution. We will be in compliance with all environmental laws and regulations.

• Social Responsibility: We recognize our responsibility to contribute to the betterment of the communities in which we operate and the world in which we live.

Brand Principles

The brand will be anchored to the principles of ‘slow fashion’ and offer a curated range of premium understated elegance, that is unique, artisanal yet functional and customized to the desires of our Patrons. Our brand will be about quality instead of quantity. Each look will have an aspect of Indian craft with a contemporary application and appeal. Our products should endure and we will actively promote sustainability.